Author: Skills Development Scotland
Date of Publication: 2016
Key messages on language skills:
- Industry consultations highlighted the requirement for further work in ensuring staff have the experience to deliver a high quality visitor experience, including a need to promote tourism as a career option to those studying languages.
- Through increased internationalisation, Scotland will attract growing numbers of visitors from new or emerging markets. It is important that businesses and destinations understand and respond to their visitors’ customs and expectations, while also looking to enhance the foreign language skills of their workforce.