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Grove Academy is a mixed six year non-denominational school in Dundee City, catering to the needs of all young people in Broughty Ferry from the ages of 11 to 18 (S1-6). At Grove Academy, learners study French or German during the broad general education (BGE). Their choice of language depends upon what they have learned in primary school and young people are also offered the opportunity to learn Spanish in S3.
For more about the school visit the Grove Academy website.
The project gives the young people in S3 a real and engaging context for their learning of French and provides learners with an insight into the world of work. It shows them how the learning of a modern language can enhance their career prospects and develops their skills for learning, life and work.
SCILT and the Modern Languages staff at Grove Academy worked in partnership with Michelin, Dundee City Council, Avian Communications Ltd, and The University of Dundee.
This family owned, international company is dedicated to sustainably improving the mobility of goods and people by manufacturing and marketing tyres for every type of vehicle. It also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in more than 170 countries, has 113,400 employees and operates 69 production plants in 18 different countries. The Group has a Technology Centre in charge of research and development with supporting operations in Europe, North America and Asia. All apprentices learn French. Some members of staff already know the language and others are learning it dependent on the role they have in the company.
The Head of Personnel and Communications at Michelin in Dundee comments,
Find out more about Michelin.
The business is an award-winning creative design consultancy based in Dundee, Scotland. They specialise in branding, marketing, literature development and exhibitions. They work with a client base comprising SME's, public sector and large global corporations.
The manager from Avian Communications Limited said,
Find out more about Avian Communications Limited.
Native French speaking language ambassadors from the University of Dundee supported the learners and helped to facilitate the language workshops.
For more information about language ambassadors please contact the team at SCILT.
The partners worked together to devise an exciting programme of presentations, visits, workshops and events culminating in an interdisciplinary project in which the young people created a bi-lingual advertising campaign for a Michelin product.
To launch the project Michelin staff went to Grove Academy to present the company and speak about why language skills are important to them.
After Michelin’s visit, all pupils from S3 went to the Michelin plant in groups of thirty where they got the opportunity to visit the workplace and meet apprentices in the morning.
In the afternoon the youngsters took part in a French workshop, enabling them to transfer their knowledge of French into a different context, using materials created by SCILT. They could learn new vocabulary and reinforce their reading and writing skills. They also had the opportunity to reinforce their listening and talking skills when they interviewed some of the staff in French.
Back at school, learners got more opportunities to work on the resources adapted by the ML Department.
It was decided during the planning that the youngsters would finish the whole project by creating and presenting an advertisement campaign on a Michelin product.
The manager from Avian Communications Limited, a Dundee-based marketing agency, visited all S3 classes to present the advertising brief to the learners and give them ideas for a successful advertising campaign.
The five S3 classes were divided into mixed ability groups of four. All pupils selected one skill area which they would bring to their group: good knowledge of French, good organisational skills, good ICT skills, creativity. The groups then worked for six periods to produce campaign in a medium of their choice: video, radio, or poster. Then, each class chose a winner.
The five winning groups then were invited to present their campaign to a panel of judges. The judges from Michelin, Dundee Council, SCILT and Avian chose the winning campaign based on the quality of the presentation, the use of the target language and the advertisement itself. SCILT offered a prize to every finalist and Michelin gave the top prize to the overall winner…a trip to a French restaurant in Edinburgh.
View the posters
View the winning PowerPoint
Most of the learners enjoyed the experience. They were engaged in the different activities offered. They liked to learn French in a different way and in a different setting. They also liked to work on resources that were completely different from what they in see French on a daily basis.
The staff at Grove Academy also found the whole project very exciting. They thought it was a great opportunity for the learners to see the relevance of learning French. The advertisement task was also a great activity to develop skills for learning, life and work; working as part of a team, using technology, presenting in front of an audience, solving problems and managing time. The department felt that managing the group work also had its challenges in terms of ensuring that learners were always on task. However, all agreed that the BLC project was very worthwhile.
The staff at Grove Academy would like to continue to promote languages. They want to keep contacts with Michelin and Avian to develop the project in the future.