Snapchat is being used by the Department for Education to nudge pupils into choosing to study a modern foreign language at GCSE.
A DfE video posted on the social media platform shows pupils reaping the benefits of knowing a foreign language: including playing video games online against opponents around the world, texting people around the world and "playing football in Spain".
The DfE says the video was posted too late to be a factor in helping the revival in GCSE languages entries this year, for which it says it has still to do analysis.
But the Snapchat video is one of a number of measures being taken to pique pupils' interest. These include the opening of the country’s first modern foreign languages centre for excellence, a £4.8 million centre based within the University of York that coordinates the work of nine MFL hub schools across the country to promote pioneering teaching practices.
“In addition to this, we have launched a pilot project where undergraduates mentor secondary school pupils in MFL to drive up participation in the subjects, specifically targeting areas of high disadvantage to extend access to languages to all pupils,” a DfE spokesperson said.